Unforgettable Experiences in Adelaide

Unforgettable experiences delight audiences, create raving fans and build customer loyalty. They also inspire customers to share their experiences with others, increasing your reach and creating a virtuous circle of growth.

Explore the Adelaide Botanic Gardens’ dazzling collection of carefully nurtured plants from different climates. Or, take a tour of the famous Adelaide Oval Roof Climb to watch an AFL or cricket game from above.


Climb your way through the trees of the Kuitpo Forest on an aerial adventure experience. Kids and adults alike can walk, climb and swing their way around the treetop courses – complete with zip lines!

Take in world-class theatre and music productions during the Adelaide Fringe Festival. This annual event showcases the talents of local and international artists.

Stroll along the elegant passageways of the Adelaide Arcade. Admire its stunning architecture and indulge in some retail therapy. Alternatively, relax on a Popeye cruise on the River Torrens.

Adelaide Arcade

When Adelaide Arcade opened in 1885 it was hailed as the most modern shopping centre in the Southern Hemisphere. It took 200 men just 5 months to build this opulent building which included marble from Kapunda and floor tiles from the UK.

The Beadle or caretaker was named Francis Cluney and he was killed in horrific accident only two years after the arcade opened. He was investigating why the lights were flickering when he slipped into a generator.

Traders in the arcade still feel his presence and believe he helps to keep things running smoothly.

Old Adelaide Gaol

Indulge in the arts with a show at Adelaide Festival Centre. From world-class productions to local talent, there is something for everyone.

William Baker Ashton was the first Governor of the old Adelaide Gaol – known colloquially as “Ashton’s Hotel”. He died in office one night, having rigor mortis setting in by the time he was found.

With 45 executions and a burial site in Murderer’s Row, it’s not surprising that many tales of paranormal activity surround the Gaol. Guided ghost tours are currently on hold but self guided visits are available.

Dolphin and Shipwreck Cruise

This new Port River cruise is run by the same team behind Kangaroo Island Ocean Safari. Learn about the river’s rich maritime history, see famous ships and locations and spot dolphins on this fun cruise.

The Fish Bowl is an award-winning experimental theatre piece that explores the nature of communication in aged care. It uses real-life stories from a dementia unit to create a creative retelling of their experiences.

Popeye Cruise

RM Williams’ leather factory has become an Adelaide icon, but the city is full of other fun things to do. See the dolphins and shipwreck on a cruise, go behind the scenes at Adelaide Oval with a stadium tour or get some adrenaline pumping by climbing the roof of the Adelaide Oval.

The Popeye Cruise was first started in 1935 and has been running ever since. You can hire a boat for this short cruise down to the River Torrens weir, back up and past the Adelaide Zoo.

Street Art

Artists have long been bringing their art to the streets. Whether as a form of smart vandalism or to showcase their own personal artwork, street art is now more commonly seen as a way to bring culture and beauty to the public.

Ask any family how they manage their busy lives and chances are, they’ll credit the support of their loved ones. The show explores this idea through a dazzling sensory experience.

Adelaide Zoo

Adelaide Zoo is home to Australasia’s only Giant Panda pair, Wang Wang and Fu Ni. Visitors can also visit Bamboo Forest Pavilion to wine and dine amidst the giant bamboo trees or enjoy a function at the Sir Thomas Elder Rotunda.

The zoo is committed to conservation, and programs reflect big educational ideas on environmental sustainability and community engagement. It offers self-facilitated and zoo staff facilitated experiences that promote youth voice and agency.

Adelaide Festival Centre

The Adelaide Festival Centre comes alive with more entertainment than you can fit into your calendar. Choose from cabaret, comedy, music and theatre.

The venue includes the Festival Theatre, Dunstan Playhouse and Space Theatre. It also houses several galleries and function spaces. It is home to the Adelaide Cabaret Festival and OzAsia Festival and hosts the biennial Adelaide International Guitar festival. Its theatre and stage automation workshops are renowned throughout the southern hemisphere. They handle the staging of most major musicals produced in Australia.

South Australian Museum

The South Australian Museum is a fascinating place for local and interstate/overseas visitors to learn about Australia. Highlights include the impressive whales and Antarctic explorer Sir Douglas Mawson display, the giant squid (Architeuthis Dux) model and the Aboriginal art collection spread over two levels.

Novatech was instrumental in creating the exhibition ‘Yidaki’ – an immersive vision of the Aboriginal way of life using lighting, sound and vibration. It is touring the world. This shows that Novatech is more than just a live event production company. They are leading the way in the arts arena too.

Haigh’s Chocolate Factory

Haigh’s Chocolate Factory is the oldest family-owned chocolate manufacturer in Australia. They started in South Australia in 1915 and have since expanded to Sydney, Melbourne, and Canberra.

The company’s chocolate begins with raw cocoa beans sourced from equatorial regions, which are roasted and blended to family recipes. A tasting panel meets fortnightly to consider new flavours, such as sugared almonds and mango and chilli praline.

A tour of the factory is free and lasts for 20 minutes. The store is adjacent to the factory and offers a spacious retail area.